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Retail

The Top Retail Technology Investments In 2020

The 2020 report has notable new retail technology investement additions that include a dozen new initiatives for a total of 30 technologies evaluated. 

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Earlier this year, Forrester interviewed more than 60 industry professionals from all over the world to give digital professionals insights into technologies and initiatives retailers are - and aren't - prioritizing in 2020. 

This year's report has notable new additions, and divides the technologies and initiatives into three categories: 

1. "Hot" initiatives, which are being prioritized in the next 12 months

2. "On the radar" initiatives that would launch after 12 months 

3. "Hype" technology-driven investments, which have a lot of buzz, but lack real interest or budget 

 

The 2020 report has notable new additions that include a dozen new initiatives for a total of 30 technologies evaluated.